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Art Festivals 101: Part 5 “Discountess”

Artists must maintain the inherent value of their work as well as help to build it and increase their collector’s investments over time.  When artists make signs and discount their work it directly affects every other artist at that art festival and those not even present.  It makes the art market or festival become a garage sale or bartering event.  It changes the climate from collect to “Lets Make a Deal” mentality.

Independent artists and those that are represented by galleries and art consultants do not want this either. Creating such discount and sale signs also cries out “I am desperate” and “I don’t even value my work enough, so why should you?”

There is a place for discounts where they could be appropriate: perhaps to a collector who has made multiple purchases, someone buying a number of pieces, even a distinct sale event you are hosting in your studio, maybe even a family or friend discount (although be careful with that too).  At art festivals and markets, galleries, etc this is a huge no-no to make and have a “bargain basement prices” sign, most shows even have rules about this in the artists handbook.  It looks cheap and cheapens the event.  The other artists around you don’t appreciate it either.

As artists, we must be confident in our work, price it equitably and comfortable to stand behind that price.  Why is it worth that much?  It is expensive to create a piece or art, materials, training, practice, framing/mounting, transportation, photography,and your time are all valuable resources-so you should treat them that way.  So stand by your price tag and don’t be a “Discountess”! 

If your work is not selling, (you need to keep data to determine this), then examine why.  Are your prices too high, trying to sell at wrong event, how are you presenting your work, where are you presenting your work? Get feedback and then adjust and keep notes.


What is Passion?

“When work, commitment, and pleasure all become one and you reach that deep well where passion lives, nothing is impossible.”

“With out passion you dont have energy, with out energy you have nothing.”  — Donald Trump

“If passion drives you, let reason hold the reins.” — Benjamin Franklin

“The most powerful weapon on earth is the human soul on fire.” — Field Marshal Ferdinand Foch

“One person with passion is better than forty people merely interested.” — E. M. Forster

“There is no greatness without a passion to be great, whether it’s the aspiration of an athlete or an artist, a scientist, a parent, or a businessperson.”  — Anthony Robbins


Summer, Summer, Summertime…Art Festivals, Time to Sit Back and Unwind

Well I am excited to announce that I am will be in some different art festivals as well as some of my favorites from the past.  I love art festivals, interacting with collectors, art lovers, and sharing my work and hearing and seeing their experiences as they view my work.

Of course I have some great new works I have been creating over the winter and spring season but you will just have to wait for the art festivals and come by to get em.  Here is where I will be: keep in mind that different series and collections will be at different venues. So there is something new all the time.  And of course original works, handmade cards, and some giclee prints (so there is something for every budget).

June 12 & 13 Summer Art Market: Denver, CO 9-5 each day  200 Grant Street  Booth #156

July 17 & 18 Downtown Boulder Art Festival: Boulder, CO 10-8 & 10-5 Pearl Street Mall between 10th & 16th street

August 21 & 22 Golden Fine Arts Festival: Golden, CO 10-5 both days


73 Days and Counting

June 12 & 13, 2010
Saturday & Sunday  |  10:00 am-5:00 pm
Art Students League of Denver  |  200 Grant Street   MAP
JBC Studios will be at Booth 156

If have been to the Summer Art Market(SAM), then you know. This is the show to go to. This art festival has amazing original works of art.  This is a juried fine art show, that allows only orignal pieces (not a craft or mass produced works, or print show).  The prices are affordable and the quality is outstanding.  If you have not gone for a while-go.  Did you know that the ASLD’s Summer Art Market is older than Cherry Creek Art Fesitval?

This is a get venue that is cozy, well attended but not a cattle call. I am always amazed at the number of artists that exhibit here yet it does not feel overwhelming or like there are too many or too few.  Typically there about 275 professional artists selected to be in the art market which is laid out in a “T” shape making it easy for patrons and collectors. 

The neighbors are absolutely wonderful, the SAM takes place in West Washington Park residential neighborhood across the street from the Arts Students League of Denver building.  Artists set up their booths/tents right in the streets with all original art work! Parking is free.  The event is kid and dog friendly. I have been doing this festival for a number of years, and this is by far one of my favorites.


Art From the Heart

“In art the hand can never execute anything higher than the heart can inspire. ” Ralph Waldo Emerson


Does size matter?

As I paint and plan for this summer’s art festivals and shows I wonder…does size matter?  Are art fair goers and collectors influenced by the size of a piece of art work?  Or the decision to buy a piece come from the heart  Or more from the wallet?  <a title="Tek the lil quiz"

Does size matter?

Are you size conscientious when it comes to buying art from art festivals, fairs, and shows? What are your internal criteria- painterly minds want to know!

  1. Does size matter when purchasing art?
  2. Definitely
    Somewhat
    Not at all
    never bought art

  3. Do you buy art work for its size?
  4. Yes, I have in past if need to fill a large area
    Yes, bigger is always better
    No, get what I like then find space for it.
    No, I tend to buy small to medium pieces

  5. Which is more influential in purchasing works of art?
  6. Size
    Price
    Color
    Medium

  7. Which influences your decision to buy art work more?
  8. Size
    Price
    Color/Style/Medium
    Meeting the artist

  9. What is the largest piece of art work you have purchased? (in inches)
  10. 8 x 10 or smaller
    16 x 20
    30 X 40
    45 x 45 or larger

  11. How long does it take you to decide to buy or not?
  12. Instantly, I know when I see it
    After I look it closer and meet the artist
    I need to walk around and compare first
    I need to mull it over and contact artist later

  13. Do you think about art purchases as an investment?
  14. Yes
    No
    I will now

Thanks for participating, hope you had fun taking the quiz. Visit www.JBC-Studios.com or my blog at www.blaircockrum.wordpress.com

 Results will be posted later to this blog for further discussion. 


Turning Inspiration into Action

This seems like and oxymoron right? If as an artist you find something that inspires you-why not just go create? 

What I am working on currently

I and many other artists such as myself wish it were that easy. The process of creating is a journey that has many stops along the way: inspiration, content, message, skill, ability, materials, time, distractions, procrastination(errands, laundry, mail, calles), perspiration, motivators (deadlines), being in the zone, finding a creative groove.

Recently, well not that recently I had the epiphany that like an olypmic athlete,a surgeon, a public speaker, doing your job well all require having a routine and self-discipline to gain the practice needed to continually grow and improve.  So I realized how to be great, I need to have a better established routine to be the catalyst for creating and producing work.  The days that are harder to create a piece, well they need ot become administrative, research, and networking days.  In a perfect world I would have this down and never procrastinate or have doctor appointments and all the other stuff that pulls me out of the studio and mood to create.

I have included a partial shot of the painting I am currently working on in preparation for my summer art market and festival schedule.  I have been working on this piece a long time, there is a lot of work to still go, but the colors in this picture are not accurate.  But I have to keep working until I have the vision there before me to share with others.  I know that is a ways off-


The dialogue of art is personal

This is an ever present question to an artist, like myself,  who wants to create genuine work while being able to sell to collectors who respond to the work.  How does an artist maintain a sense of self and inspiration without being too influenced by the bottom line?

My belief is I must create what inspires me and consider the response while not letting it down out my intent or inspiration. This is very difficult to do when you hear folks around you say, ” you should paint mote flowers or more of those, those sell better”. 

It goes back to the very reason an artist creates, I cannot change the reason I need to create, I just must to fulfill my life and purpose.  There is something that connects me to this line, object, concept, or dream. So much that I must explore it and discover it in new ways until I feel I have come to know it and can move on.  So although I like flowers and I can paint them, I am necessarily inspired at the present to paint them over and over. 

Once a body of work is created around an inspiration, then it can be examined and a venue to show it and sell it can occur.  The artist must be ready to part with part of themselves when they sell a work.  It is very rewarding to sell a piece of my artwork and always an honor to someone.  I become connected to that collector in a way, essentially they have a part of me in their home, which is very extremely rewarding and fulfilling on a personal level. 

Art is personal, personal for the artist who created it and personal for the viewer who connects with and falls in love with it that they purchase it and display it in their home or office.  I am blessed to be in a profession where I share my dreams, perspective, ideas, and interpretations of the world with others in a manner which allows others to experience something I created in a new way.  There is a dialogue between the viewer and I, even though a word may never be spoken.


Kisses of Light

I attended a wonderful 5 day portrait watercolor workshop put on the Colorado Watercolor Society this fall with Ted Nuttall.  Although I attended this in the fall his insight is timeless and motivating.  Since my previous post was about light and edges it made me think of Ted Nuttall’s gems of wisdom on the subject.  If you get a chance to attend one of his workshops, go.


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